No matter how well you know your audience, things change when the world economy is turned upside down–and your messaging needs to change with it.

Yes, you can still make sales during a recession.

No, you don't need any manipulative sales tactics. 

In this masterclass, you'll discover:

• The consumer psychology behind how to continue making sales (even through a recession)
  
  
• The 4 research-backed response archetypes people have to economic uncertainty
  
  
• How to ethically communicate with each of those archetypes so that they feel connected, reassured, and primed to purchase

Plus, you'll get a BONUS worksheet to help you figure out which category your audience falls into and how you need to adjust your messaging.

People don't connect with brands. They connect with other people.

Hi, I'm Liv, AKA The Branding Psychologist*, and I've spent the past 5 years helping business owners like you create brands that feel human.

How? By combining brand messaging strategy with consumer psychology and some spoken word performance techniques for good measure.

When I'm not writing, strategising or teaching, you can catch me practising handstands or falling on my face trying out new tumbling tricks. I love trying new things an it's good to stay humble.

*Yes, I have a degree in Psychology. I don't just call myself that for fun.